We’re here for anyone who is great at doing a thing but needs help marketing that thing.
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We want to be upfront about something
There are a lot of things that we won’t give you. Basic things. Things so associated with agencies that you may question our professionalism for not providing them. Nevertheless, if you’re looking for the following, best we part ways now.
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You see a lot of these out there. A lot of places give them cool names. Some even trademark them, because that bestows Instant Credibility™. But when you really pay attention, you notice they’re all saying pretty much the same thing. True differences come down to the people doing the work and the knowledge and talents of those people.
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Did you ever leave a meeting muttering, “I liked what they were saying, I just wish they’d used more tortured clichés and incomprehensible jargon”? Neither have we.
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We’ve seen clients who’ve actually become intimidated by their agencies’ domineering ways. Being creative does not give one license to be an ass.
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A huge part of this business is communicating and managing expectations. Good rule of thumb: better to under-promise and over-deliver than the other way around.
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We value long-term partnerships over short-term windfalls. You value value. Together we’ll find a solution that works for everyone.
What we do
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Competitive Analysis: We take a deep dive into your category and competitive set, evaluating them across a range of criteria, to inform our recommendations.
Stakeholder Beliefs: We examine your audience’s accepted beliefs—what they currently think—against what we want them to think, feel, and do.
Strategic Messaging: Working closely with you, we create a valuable repository of in-depth communication: brand claims, benefits ladder, positioning statement, and more.
Visual Identity: From logo development to color palette to font selections to style and usage guides to everything in-between, we design your visual identity to reflect your personality and values while differentiating you from your competition
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Thorough Research: We conduct an audit of category leaders’ and up-and-comers’ materials––as well as our client’s, in the case of a refresh––looking for similarities, differences, and trends.
Identifying Opportunities: We pinpoint ways we can make our designs fit both the brand and category, while standing out on shelf.
Creative Design: Our creative team has decades of experience in developing innovative and alluring packaging, as well as all configurations of companion merchandising materials.
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·Strategic Planning: Based on the brand’s overall objectives, as well as specific KPIs, we map out a path that can range from digital couponing programs to fully-integrated promotions.
National Sweepstakes and Contests: From concept through execution, we develop brand-building promotions that excite both consumers and retailers, and drive robust incremental sales.
Partnerships and Sponsorships: By aligning your brand with the right opportunities—including pop-culture festivals and conventions, food festivals, media events, trendy sampling venues, complementary brands, and more—we put your product in the hands of your target audience while giving them an experience they’ll never forget
What we’ve done
Create and execute national consumer promotions for some of the world’s best-known brands.
Develop and execute brand programs at pop-culture events: music festivals, food shows, and more.
Design beautiful and strategic packaging.
Develop brand positioning for startups and other challenger brands.
About us
We’re not here to set the world on fire.
We’re here for the entrepreneur who created the most delicious dessert you’ve ever had but doesn’t have a taste for self-promotion.
We’re here for the startup that invented a cool way to make your life easier but can’t quite crack the best way to tell you about it.
We’re here for the established company that’s made some noise, but tends to get drowned out by bigger brands.
We’re here for anyone who is great at doing a thing but needs help marketing that thing.
So no, we’re not here to set the world on fire. We’re here to light a fire under your brand.
Because your brand is your world.
With decades of experience across fields as diverse as consumer packaged goods, finance, entertainment, real estate, and healthcare, this team has the expertise to work with companies of any size—and we do. But we specialize in helping smaller, emerging, and hungry brands focus and flourish.